What Does Rust Do to the Resale Value of My Car?

Nov_2015_ValueForget what your mother told you. Looks are important, especially when it comes to the resale value of your car. A car that has faded paint, nicks and scratches or rust reflects poorly on the owner and gives the impression that the vehicle has not been cared for. Not many potential buyers are going to be interested in a vehicle that has not been looked after.

Rust protection also protects resale value

Most people will look at a rusty vehicle and think, “If the surface areas I can see are rusting, what does that mean for the other, harder-to-reach areas and important mechanical components?” For the average consumer, it boils down to this: rusty car = money pit. So, stay away.

Oh, sure, you will eventually be able to sell a rusty car, probably to an auto wrecker, or perhaps trade it in during one of those minimum trade-in events at your local dealership. But why not maximize your resale value by keeping your vehicle’s body properly maintained? Here are a few tips on keeping your vehicle looking great for years:

  1. Keep it clean: Regular washing with proper car cleaning products will keep potentially harmful and corrosive chemicals off of your vehicle’s painted surfaces.
  2. Regular touch-ups: Take care of any scratches, dings or stone chips that have damaged the paint on your vehicle, as these areas are especially prone to corrosion.
  3. Watch your paint: Keep your painted surfaces protected with a high-quality wax or polish.
  4. Protect your vehicle from corrosion: Visit a reputable rust control facility. Annual rust control is recommended by most automotive experts because it remains active and keeps moisture off of metal surfaces, thus protecting against rust.

Things to keep in mind when shopping for a rust control company

How long has the company been in business? Is the product they use environmentally friendly? Are their technicians properly trained? Do they have a comprehensive warranty against corrosion?

Don’t judge a book by its cover? Well, Mom might have been right about some things that this popular expression applies to. But not your car. Looks are important when it comes to selling your car. Following those four simple suggestions will go a long way toward keeping your vehicle looking its best. When it comes time to sell, your car will be rust-free, will make a great first impression, and will garner you top dollar!

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